St Albans’ First Non-European-Style Christmas Market

Following three years of somewhat mixed success, coupled with the Brexit vote, St Albans District Council has renamed the European Christmas Market. Henceforth, the seasonal pine-chalet convention will be known as the Non-Aligned Snorbens Town Yuletide Xenophobia Main Anne Street Market, or NASTY XMAS Market, for short.
 
This year, the NASTY XMAS Market will sell only British goods; the alpine chalets have all been returned to B&Q, the left-over gluhwein from 2015 has been poured into Verulamium Lake to help disperse the algae, and the German sausage stall has been sold on eBay to a sour kraut. The traders will now peddle their wares from traditional pale grey British Portakabins. Each Portakabin will be adorned with a trademark festive yellow drainpipe and seasonal graffiti greetings such as “Nigel woz ere” and “sh*t market” will be sprayed on each unit courtesy of local tag-wearing young offenders working under a council-funded community expression scheme called OIKS – Offering Insolent Kids Spray-cans.
Free from the prohibitive EU red-tape that restricts and spoils Christmas markets Europe-wide, the NASTY XMAS Market is now entitled to draw up its own laws and regulations so expect: fire-eating classes for the under 5s; a bye-law that ensures alcohol is only consumed by people who are armed with a freshly sharpened sword, and the wearing of highly flammable Noddy Holder masks will be compulsory for everyone entering the Vintry Gardens. Also be aware that every single food item sold at the market will have a silver sixpence hidden inside it.
The NASTY XMAS Market will sell only:
– Fish & chips
– Warm beer
– Flat caps
– Subscriptions to the Daily Mail
– Thameslink branded memorabilia (n.b. due to a shortage of staff, these items may appear smaller than promised, arrive later than timetabled, and will cost much more than they are worth)
– NASTY XMAS Market merchandise such as “My parents went to the NASTY XMAS Market and all they bought me was this t-shirt with a sh*t slogan on it” and mugs proclaiming “NASTY XMAS Market – the only place you can get sleighed and Slade and slayed”
 
To ensure mass appeal, successful high street retailers will also be hosting pop-up outlets at the seasonal vintry-fest. After a fierce bidding war for the prime spots, prominent Portakabins will be mis-managed by:
Bhs
Ratners
Woolworths
HMV
MFI
Kwiksave
Interestingly, on the official website for the market, the FAQs section contains a full and thorough list of no less than two (for those of you reading in black and white that’s ‘2’) key questions telling you absolutely everything you could possibly need to know about the 2016 market and planning your visit.

Q1: Can I take my dog? (A; yes, but please don’t is the advice)
and
Q2: Are the same stalls there throughout the 24 days (A: No, there will be “different stalls every time you visit” – this is assuming, we imagine, that you don’t visit the market twice in the same day. Plus, the market is actually open for 25 days, but here at AL3 WTF, we’re not ones to split hairs…)

More to the point, are these the only two questions in the minds of any potential visitor to our City’s outdoor festive offering? We can think of a few more obvious ones.

– Why does the market finish a whole week before Christmas?
– Will there actually be any signs or advertising this year?
– Is it true that Donald Trump will be Father Christmas in the market’s grotto?

 
Council Portfolio Holder for Festive Markets, Ivor Bigsack, said: “We want to make this the biggest and best Christmas market in Britain. To maximise the festive feel and spread the Christmas love as widely as possible, the 2017 EVEN NASTIER XMAS Market – Every Vendor Earns Nowt Non-Aligned Snorbens Town Isn’t Even Ready Xenophobia Main Anne Street Market – will open for business on 2nd Jan 2017, giving our town the year-round non-festive feel that it so richly doesn’t deserve.


​”Roy Wood and Wizzard wished it could be Christmas every day, and with our new January though to December seasonal market strategy, in St Albans it can be. Of course, in 2016 the market itself finishes on 18th December, giving plenty of time for local people to do their traditional last-minute shopping on-line. I mean, here at the Council we’re not daft are we? We’re not going to go and do something really stupid like have the Christmas Market actually open near to Christmas; that would be absolutely plain sensible and way beyond our remit.”
 
Annie Brewster, Council Portfolio Holder for Tinsel and Glitter, did not say: “If I dress up as a fairy and sit on top of the tree do you promise not to take my picture and not to syndicate to every publication in Hertfordshire?”

One thought on “St Albans’ First Non-European-Style Christmas Market”

  1. Hilariously witty! Brilliant take on Snorbens. As an allegedly “affluent” commuter town it beggars belief what we “cannot seem to achieve”. Love the tie in with the train service!
    “More, more they cry”

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